BOLD Drinks is the result of Danish entrepreneurship, created with the determination to go all the way, the courage to follow dreams, and a firm stance to never give up. The company’s founder, Lasse Søkilde, became known from Denmark’s version of Dragons’ Den – Løvens Hule – and BOLD became the first case to appear on the show two years in a row, managing to turn the dragons’ “no” into a “YES!” The journey since then has been filled with countless challenges and has been anything but easy. Thousands of “no’s” have been overturned and disproven.
Now, BOLD is driving the iced coffee category toward a more functional mindset.
And of course, we at Genero are proud to be part of the journey, as BOLD Drinks has chosen Genero Sales as the tool for their field sales team.
Here’s what Joy Glor, Chief Sales Officer at BOLD Drinks, says about why they chose Genero:
“At BOLD Drinks, we have chosen Genero as our daily tool and CRM system. With many years of experience using Genero in my previous role, there is no doubt that it is the right match for our company — where agility, as well as a flexible and strong back-office partner, is essential. Genero fully lives up to those expectations.”
And here’s how Lasse Søkilde, CEO & founder of BOLD Drinks, describes the journey they’ve been on:
“When I started BOLD, the goal was to introduce functional products into the iced coffee category. I wanted to challenge the café culture that has dominated our iced coffee consumption in the Nordics. Innovation in the category had long been reduced to creating new flavor variations, so it was a given that BOLD Drinks would help shape the category with fresh thinking around functionality in iced coffee. That’s why I’m proud to launch BOLD Protein Iced Espresso. The goal was to create a protein coffee that delivers the taste, feel, and experience of drinking a real iced coffee – not just a protein shake with a coffee flavor. Would it have been easier to make an iced coffee version with caramel or vanilla? – Probably, but we’ll leave that to our competitors.”
Read more and check out all the innovative products at https://bolddrinks.com/
We say welcome to Genero – let’s go! 🚀🧡
